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[email protected] 847.467. Special Feature Kellogg on Branding strengthens your grasp of brand-building essentials through a simulation exercise in which you work with a team to manage a company and make key branding.

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Kellogg on Branding true By:Alice M. Tybout,Tim Calkins Published on -01-07 by John Wiley & Sons The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands.

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